Marketing Lead

About the role

Trojan is seeking a dynamic Marketing Lead to advance our strategic initiatives and enlarge our presence in the on-chain trading sector.

Responsibilities

- Develop and execute data-driven marketing campaigns aligned with business development and engineering milestones.

- Engage and expand Trojan's user base through traditional and crypto-native channels such as Twitter Spaces, Telegram, YouTube, and Instagram.

- Coordinate virtual events to deepen community engagement and promote ecosystem partnerships.

- Oversee content creation for advertising campaigns and associated events.

- Track and analyze user acquisition, retention, and growth across various demographics and user types.

- Evaluate the ROI and impact of marketing initiatives, prioritizing strategies with the highest potential returns.

- Maintain and leverage a comprehensive understanding of the blockchain market and competitors to inform marketing strategies.

- Work closely with design, engineering, and business development teams to ensure successful product rollouts and continual enhancements.

- Act as a brand ambassador and spokesperson for Trojan, actively engaging with users and stakeholders to collect feedback and promote Trojan's offerings.

Requirements

- Demonstrated success in expanding user bases and enhancing brand visibility, ideally with experience in marketing or growth roles at major CEXs or DeFi protocols.

- Robust strategic and analytical skills, with the ability to devise and adapt effective marketing strategies.

- Strong communication and teamwork skills, capable of collaborating effectively across departments and with external partners.

- Proficiency in using digital marketing tools and platforms, along with a solid grasp of analytics and data-driven decision-making.

- In-depth knowledge of the cryptocurrency and blockchain industries, including current trends and consumer behaviors.

Compensation

Compensation is negotiable and will be based on the assessment of skills and experience throughout our interview process. Flexible payment options in fiat or crypto.